Since its launch in 2016, Boss Burger and Dreams has been redefining the fast-food landscape. Founded by Tim Harrison and brothers Jamie and Jerry Kolovos, this dynamic enterprise has grown from a modest venture into a thriving chain renowned for its sensational menu, welcoming staff, and iconic atmosphere. From the glow of neon signs and the comfort of moody booths to walls adorned with legendary pop culture bosses, Boss Burger and Dreams delivers more than just great food—they offer an experience. It’s no wonder they’ve earned a reputation as one of the best in the burger business.
Boss Burger and Dreams was born out of a love for hospitality, something that has been ingrained in the family since childhood. Originally, the team operated a café for seven years, where a small section of the menu featured burgers. Over time, those burgers began to outsell the café’s traditional all-day breakfast offerings. Recognising the shift in demand and the growing burger craze sweeping Victoria and NSW, they made the bold decision to pivot—and the rest is history.
What started as a small burger joint on Pakington Street in Geelong has blossomed into a beloved brand with a loyal following. Boss Burger and Dreams’ journey is one marked by determination and a commitment to quality. Expanding to ten locations, with the latest opening in Ascot Vale, they’ve overcome challenges common to the hospitality industry—from navigating hospitality regulations to sourcing top-tier talent. Their success lies in their unwavering dedication to quality: serving up burgers and sides crafted with the freshest ingredients and bold flavours that keep customers coming back. Their focus on community and customer experience has been pivotal in fuelling their expansion while staying true to their roots. Unlike many fast-growing hospitality businesses, Boss Burger and Dreams has achieved its success organically, without external investment. A key factor in this growth has been the founders’ hands-on approach. Even with multiple locations, they remain closely involved in day-to-day operations, ensuring that every burger meets the high standards that the customers enjoy.
But Boss Burger and Dreams isn’t just about great food; it’s about creating connections and contributing to the communities they serve. They have actively supported local initiatives and events, forging relationships that extend beyond their diners. Whether it’s collaborating with local artists for their distinctive decor or participating in community fundraisers, Boss Burger and Dreams ensures that their growth positively impacts their surroundings. This commitment to community engagement underscores their belief that business success goes hand in hand with social responsibility.
Beyond their community involvement, Boss Burger and Dreams has also made waves on a global scale. In December 2019, their signature burger, Tommy the Chook, placed sixth in Deliveroo’s Top 100 Most Ordered Dishes worldwide. This recognition not only solidified their reputation in the Australian market but also highlighted their ability to create crave-worthy food that resonates with customers everywhere.
Boss Burger and Dreams’ vision remains clear: to continue delivering exceptional food experiences while deepening community ties. As they prepare for the next phase of growth, they remain focused on quality and maintaining the vibrant atmosphere that has become their hallmark. For Boss Burger and Dreams, the future is not just about expansion—it’s about cultivating spaces where great food and great company come together.
One of the biggest lessons they’ve learned along the way is the importance of reinvention—staying relevant in an ever-evolving market. The team is committed to continuous innovation, ensuring that their menu, service, and overall experience keep up with customer expectations and industry trends.